
DSEI is one of the world’s most strategically important events for the defence and security sector. With high-level stakeholders, strict regulations, and sensitive conversations, your stand needs to do more than impress, it must be professional, precise, and discreet. At Creation, we design and build stands that balance visual impact with secure, functional spaces, perfect for private briefings, tech showcases, or high-stakes meetings.
Work At DSEI
"Exceptional service and flexibility from a dedicated UK team ensured our stand was a standout. Looking forward to future projects!"


We pride ourselves on our creative brief taking collaboration with our clients. Leaving no stone unturned, we work with you to curate an accurate and effective brief to understand the true objectives for your modular exhibition stand and scope your project in full

Our in-house design team then get to work on understanding your brief, and applying their years of exhibition experience to start defining methods, researching engagement strategies and considering the sustainability approach to your stand development

Thoughts then become reality through concept development, sketch designs and finally 3D renders which are presented to you for final sign off and any amends required, ready to move into production and build phase
Hear direct from our clients...

Why clients choose us for DSEI
Discreet Design Solutions
We build in areas for secure meetings, demonstrations and briefings — with discreet visibility, acoustic control, and flow considered from the start.
Experienced with Sensitive Shows
We understand the unique logistics and sensitivities of exhibiting at DSEI. From protest-proof build days to security-vetted crew and compliance with venue requirements, we’ve done this before — and we do it well.
Modular & Sustainable Options
We offer fully custom or modular sustainable options that meet your brand and compliance needs — without compromising on impact.
End-to-End Delivery
From first sketches to the final fixings, we handle everything. Our in-house design and project teams work as an extension of your business to ensure a smooth process and flawless result.
The Venue
Exhibiting at ExCeL comes with its own unique set of logistical challenges, from access restrictions and tight build schedules to navigating the venue’s rules around security and sustainability. Our team has delivered countless stands at ExCeL over the years, including during high-security and high-pressure shows like DSEI. We understand how to work within the venue’s framework efficiently and discreetly, ensuring your stand build runs smoothly from day one. From early access coordination to managing last-minute changes on-site, we’re already one step ahead, so you don’t have to be.
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Our Experience
Working with companies big and small, our mission is always the same, to maximise your presence and help you achieve your objectives, bringing your brand to life in the physical space. Here are some of the clients we help to do just that.

Our Gallery
Our Unique Process
We handle your project seamlessly from start to finish, an extension of your marketing team so-to-speak. We go through an in-depth process; starting with a discovery session with you to shape our strategy we take in our 3D creative process to present to you. After we finalise the concepts we handle all the manufacturing, logistics and venue project management in the background & working with you to assist in any areas you need. Following a succesful activation we observe findings from the show and look at the success metrics for future activations - whether that be a reinstallation of your current stand or a new concept.

Contact the team today
We'd truly love to help. Fill out our contact form below and one of our expert exhibition team will come back to you within the hour. Not only do we provide valuable insights for you early on with tips and advice, we also offer our inital design concepts free of charge, as an introduction to the quality and impact you can expect from our industry leading team.

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