Asics

2024
Nation Running Show
 

At the National Running Show 2025, we partnered with Asics to create an interactive and visually striking stand designed to engage runners at every level. From eye-catching airy voile graphics and bold punchy headers to an impressive large-scale lightbox, the stand was built to captivate attention while reinforcing Asics' brand presence.

We carefully crafted a product display that blended functionality with aesthetics. Wooden pegboards showcased Asics' latest range, while a downlit alcove highlighted key products, ensuring visitors could easily explore top picks. To add a dynamic and playful touch, we incorporated multicoloured light cubes, enhancing the overall atmosphere.

Interactivity was a major focus. A cone reaction game invited attendees to test their reflexes, while treadmills for gait analysis provided a personalised shopping experience. To make trying and purchasing Asics footwear effortless, we included a comfortable seating area, where visitors could use iPads for seamless transactions. Every element of the stand was designed to keep runners engaged, informed, and excited about the Asics brand.